An issue I believe needs to be addressed, if we are to move forward with a more productive and egalitarian society, is that of higher education. The model we have currently has been subverted to only truly serve, or arguably exploit, the middle class. Getting into a top university is about as good of a guarantee of future prosperity, that any individual could get. Outside the top institutions, there is a whole second tier of institutions, whose primary source of profit derives from the illusion that the degree they offer carries the same prospects as that of the elite institutions. This is not a reflection on the quality of teach at any particular institution, though it would be naive to not acknowledge the caste system which is higher education in the western world. Such a business model is fundamentally flawed before you even factor in the costs and exclusivity elements.
The total cost of higher education has seen unprecedented cost inflation in the past 25 years. Alongside this there has been little innovation, in fact, there could be an argument that if the disruption caused by the internet, drastically expanding peoples access to information, was removed, the product today is of lower quality. Universities have grown their endowments, charged increasingly higher fees and found new ways to monetise their products without significantly increasing the number of individuals they educate, not a positive for society as a whole. The sad irony of the college admission scandal of 2019, is that it did not involve every parent who pays to insure their child gets into a top university, just those who’s cheques were too small to disclose publicly. Hundreds of thousands won’t cut it, you have to be in the seven-digit plus range to get your kids in through the front door of a top university. Though the US offers the most blatant example of cost inflation, the top UK institutions are not far behind – practices such as priorities applications from foreign students, insisting students do not have part-time jobs whilst studying, charging exorbitant rents all contribute to ensuring that the money keeps rolling in. Though these policies do not deliberately discriminate against potential students from poorer backgrounds we cannot deny the effects
they have.
Exclusivity has become the addiction of top universities, with institutions boasting about their low acceptance rates. This obsession with exclusivity’s has led to universities positioning themselves more like luxury brands than centres of knowledge. Nobody has bothered to explain to admission offices that the exclusivity cultivated by luxury brands is more marketing than reality. Rolex will sell you a watch, they may put you on a waiting list for a short while, but you will always get a watch. The same could not be said for the world’s top educational institutions. With Harvard’s $40 billion endowment fund they could easily afford to build a second campus in California “Harvard West”. Spending just over 10% of the fund they could construct something with the scale and ambition of Apple Park, a modern campus which would help maintain the brand value of Harvard whilst allowing them to double the number of student places. If top universities prize their brand value over that of their ability to educate, which would be a sad state of affairs, they maybe could look to companies such as LVMH (2400 stores worldwide) or Hermes (307 stores worldwide) who still manage to maintain an aura of exclusivity, whilst simultaneously making an effort to meet demand.
The breaking point may come after COVID-19. The prospect of university campuses welcoming back students in the autumn is looking increasingly remote. As does being able to market a web-portal of video lectures and online chat support as a luxury product, costing in some instances more than the median national wage. Students may be more inclined to take a year out, this may mean those who do not have a place at a top school reconsidering the costs and benefits of studying at a second-tier institution. This scenario playing out in tandem with a drop in the number of foreign students, particularly from an increasingly nationalist China, may be the point some institutions choose to break with the rest and look to adopt a new business model. Any new business model may ironically be helped by a global recession, forcing more people back into education. This would open up opportunities for enterprising institutions to take what they have learned during this current crisis and craft quality distance learning packages at competitive prices. These may not be initially be focused on new undergraduates but could instead be courses aimed at those looking to re-skill due to losing their job.
A sector which has shown complacency, disinterest in meeting demand whilst simultaneously raising prices out of line with inflation is wide open for disruption. Perhaps the true threat to the system would be that of the institution(s) that break from the current model teaming up with one of the big-tech firms. The thought of what Google, Apple or Microsoft could do in partnership with a reputable university is tantalising. Big-tech firms already dedicate considerable resources to talent recruitment, mainly from the top tier schools, the ability to vertically integrate these costs may be enough temptation on its own. However, the market size, returns to scale and positive externalities such a partnership would offer a big tech firm can not go overlooked. The top names in the field are going nowhere but education is a business and with any business, disruption is inevitable.